Beloved Brands Leadership Learning Center - "Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers
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Outdoor clothing company Patagonia donates entire $10m Black Friday sales to environmental organisations | The Independent | The Independent
![Should I Buy This Jacket: Social Implications of Patagonia's Commercialization and Consumption – JUST TRADE Should I Buy This Jacket: Social Implications of Patagonia's Commercialization and Consumption – JUST TRADE](https://justtradeplnu.files.wordpress.com/2014/04/patagonia-jacket.jpg?w=640)
Should I Buy This Jacket: Social Implications of Patagonia's Commercialization and Consumption – JUST TRADE
![Black Friday alternatives in fashion as retailers give profits to charity | Black Friday | The Guardian Black Friday alternatives in fashion as retailers give profits to charity | Black Friday | The Guardian](https://i.guim.co.uk/img/media/213ab622a824b9a9de297ee44557153367a7e5cc/0_18_1400_840/master/1400.jpg?width=1200&quality=85&auto=format&fit=max&s=6b0c84ffb23d6723d1d4890faaca9980)